MBA Marketing Syllabus:- MBA in Marketing is one of the popular disciplines of management study. Every organization needs a marketing team that could make the company a brand and aware of people through activities, including promotions, advertisements. Even the marketing field is emerging day by day online or digital marketing has become the trend among new-age students as companies use the social media world for brand promotions. This has further expanded the scope of MBA in Marketing. So today’s youth move towards the marketing jobs, It’s important to know the MBA Marketing syllabus before you are going to pursue a career in MBA in Marketing, we are explaining all the topics that come in MBA Marketing syllabus.
MBA Marketing Syllabus
There are different subjects in all the semesters, Syllabus of 1st and 2nd semester includes Marketing, Finance, HR, Operation, IT and Technology all the subjects. Specialization comes in effect in 3rd and 4th semesters, so in an MBA Program, you will study all the managerial subjects in the 1st and 2nd semesters.
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1st Semester MBA Marketing Syllabus
- Management Concepts & Organizational Behaviour
- Managerial Economics
- Accounting for Managers
- Business Environment & Law
- Research Methodology
2nd Semester MBA Marketing Syllabus- Financial Management
- Marketing Management
- Human Resources Management
- Operations Research and Management
- Strategic Management
3rd Semester MBA Marketing Syllabus- Consumer Behaviour
- Marketing Research
- Industrial Marketing
- Logistics And Supply Chain Management
- Retail Marketing
4th Semester MBS Marketing Syllabus
- Rural Marketing
- Services Marketing
- Advertising & Sales Promotion
- Customer Relationship Management
- Global Marketing
- Project
MBA Marketing: Eligibility Criteria & Admission Process
To get admission in an MBA College you need some qualification, Every college has different criteria, but we will give you a basic overview of eligibility criteria and admission process, So you can get the relevant pieces of information regarding MBA Admission.
- Candidate must have done their Graduation in any stream from a recognized university or college.
- Final year Graduation students are also eligible to apply
Admission Process of MBA:- Most of the colleges for MBA Marketing admit students on the basis of entrance exam scores, group discussion, and personal interview.
Here are the top MBA entrance exams through which you can get admission in MBA College:-
- CAT
- XAT
- MAT
- CMAT
- SNAP
- NMAT
Check also,
- The Best Career Objective for a Fresher
- Top 20 Marketing Interview Questions and Answers
FAQs MBA Marketing Syllabus
Q1. Can I do an MBA, If I have done a BSc or BA in my Graduation?
Ans:- Yes, You can do MBA, Any candidate can do MBA If they have completed their graduation.
Q2. What is the career scope after MBA in Sales and Marketing?
Ans:- After an MBA in Sales and Marketing, you can get a job as a Brand Manager, Product Manager, Head of Digital Marketing, Sales Manager, etc.
Q3. Do I have to study Marketing Subjects only in all the semesters?
Ans:- No, In the 1st and 2nd semesters you need to study all the managerial subjects, and in the 3rd and 4th semesters you have to choose a specialization and you only need to study one subject.
Q4. What is the average starting salary of a fresher after doing an MBA in Marketing?
Ans:- The average salary of an MBA in Marketing ranges between Rs 3 lakhs and Rs 20.5 lakhs.