Interview Questions on Marketing for Freshers: 20 Important Marketing Interview Questions

Interview Questions on Marketing for Freshers

Interview Questions on Marketing: To get a job in the Marketing field, You must have to go through the Interview, Many candidates are confused about the type of questions asked in the marketing Interview. So here we brought you the solutions for these questions, know about Interview Questions asked in marketing job interviews. Basically, these marketing questions are asked in MBA interviews.

It’s not an easy task to get a marketing job in this competitive era, where candidates are so much and jobs are less, So you have to better from others and the only way to get a job in Marketing is to excel in your Job interview. You must know the question that the Interviewers ask in Marketing Interviews. Follow this article to know all the answers asked in Marketing Interview.

20 Important Marketing Interview Questions Asked MBA Interviews

1. What is Marketing?

2. What is Selling?

3. What is the difference between Selling and Marketing?

4. What is the process of Marketing?

5. What is the Process of sales?

6. Why you choose a career in marketing, not any other field?

7. How do you sell a product for me?

8. What is B2B and B2C Marketing?

9.what is AIDA Marketing?

10. What is Ambush Marketing?

11. What are the 8 Ps of marketing?

12. Name 5 essential elements of a marketing campaign?

13. What is the Product Life cycle?

14. what inspired you to pursue a career in marketing?

15. what are the three skills that a marketing professional must have?

16. Where do you see yourself after five years?

17. Why should we hire you not other candidates?

18. Can you work under Pressure?

19. What Motivates you to do this job?

20. What are your strengths and weaknesses?

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Essential Marketing Job Interview Questions And Answers For Fresheres

Q1.What is Marketing?

Ans:- Marketing is the Management Process responsible for identifying, anticipating, and satisfying customer requirements profitably. or, Simply you can say that it is a business process of building relationships and satisfying customers. Marketing is delivering the value of a product, service, or brand to customers, to support or sell that product, service, or brand. The movements of a company incorporated with buying and selling a product or service. It involves advertising, selling, and delivering products to people.

Q2. What is Selling?

Ans:- Selling is a Process of Satisfying customer needs with Product Benefits. It is a process through which a product moves from concept to customer. Selling starts when a product or service becomes available for use. This purpose covers retailers’ awareness and trust in the product and improving customer promotion for the creator of the product or service.

Q3. What is the difference between Selling and Marketing?

Ans:- Difference between Selling and Marketing are as follows:

a) The Horizon of the marketing function is long term, The Horizon of Sales Function is Short Term.

b) Marketing is based on the pull strategy, Selling is based on a Push strategy.

c) Marketing is generally one too many, Selling is generally one to one.

d) Marketing starts with the consumer, Sales start with the product.

Q4. What is the Marketing process?


Q5. What is the sales process?


Q6. Why you choose a career in marketing, not any other field?

Ans:– Marketing is an innovative career, As, I am an extrovert person I love to interact with different kind of people, so It’s easy to me to handle situations and I can work more closely with people, Marketing is such an innovative and creative field one can do wonders in this field.
There are full of challenges and growth opportunities, I love to face challenges.

Q7. How do you sell a product for me?

Ans:- There are some process through which I can sell a product:-
a) Firstly, I would like to know the need of the person.
b) what’s your budget, any specific brand or product you prefer.
c) How my product is better than your choice
d) Tell all the specifications of my product.
e) Then sell the product.

Q8. What are B2B and B2C Marketing?

Ans:- B2B Marketing is simply business to Business marketing and B2C marketing is Business to customer marketing.

Difference between B2C and B2B Marketing

B2C Marketing B2B Marketing
Larger target audience Smaller target audience
The target audience is driven by emotions, behavior. Most of the time the target audience is reasonable.
Generally, the purpose is to encourage transactional relations with the customers Generally, the purpose is to establish long-term business relations
The goal is to reach the end-users that is consumer or customers The goal is to satisfy all the decision-makers and dedicated business group

Q9.what is the AIDA Model?

Ans:- AIDA Stands for Attention, Interest, Desire, and Action. This model generally shows the phases through which a person goes through while purchasing a product.

Q10.What is Ambush Marketing?

Ans:- Ambush Marketing also called coat-tail marketing or predatory ambushing, It’s a popular technique of marketing to raise the awareness of the Brand. It is in the form of an event. This is proposed for free publicity and at the same time, competing with those associates who have paid for the event.

Q11.What are the 8 Ps of marketing?

Ans:- These are the 8 P’s of Marketing;-

  • Product (or service)
  • Price
  • Place
  • Promotion
  • People
  • Physical Evidence
  • Process
  • Philosophy

The 8 Ps of marketing are – product, place and time, price, promotion, process, physical environment, people, and productivity and quality.

8 Ps in marketing helps in these activities:

  • Generating and executing a successful marketing strategy 
  • Improving the overall marketing plan
  • Establishing brand communications
  • Describing marketing process

Q12.Name 5 essential elements of a marketing campaign?

Ans:- 5 Essential Elements of a Marketing Campaign:-

  • The Target
  • The Value Proposition
  • The Offer (Call to Action)
  • The Delivery Method
  • The Follow-Up

Q13.What is the Product Life cycle?

Ans:- Product Life cycle is the cycle through which a product introduce until declining. The product life cycle has 4 stages, All the four stages are described below:

  1. Introduction:  In the introduction stage, a product or a service is introduced in the market. Consumers are inquiring about the product in this phase.
  2. Growth:  After the introduction phase, customers become more engaged in the product. This phase is called the Growth stage of the product life cycle. Sales are growing and rivals are rising as well. Products become more productive.
  3. Maturity: In the Maturity phase the market has approached saturation. Some producers at the next stage of the Maturity stage of the product life cycle start to leave the market due to lower profit margins. Sales dynamics are starting to decrease.
  4. Decline: Constant decline in sales signs approach into the Decline stage of the product life cycle. Rival is taking over your market share at this point. Business and product conditions are shifting opposed.

Image:-Stages of PLC

14.what inspired you to pursue a career in marketing?

Ans:- Marketing provides a lot of opportunities to grow, I can learn different kinds of things in this field, I love to meet new people and try to understand their requirements, As I am a creative person I can use my creativity here easily and can grasp things. There are good opportunities for Career Progression.

Q15.what are the three skills that a marketing professional must have?

Ans:- A Marketing Professional must have Flexibility, Collaboration, and Analyzing skills. A Marketer must have these three skills to be a good marketer.

Q16. Where do you see yourself after five years?

Ans:- In five years, I would like to see myself in a leading position in an organization like yours with more responsibility, knowledge, and skills. I look ahead to learning new skills and develop my knowledge to advance my career. Five years from now, I see myself as an expert professional having an in-depth knowledge of the company and the industry.

17. Why should we hire you not other candidates?

Ans:- You should hire me because I’m a flexible person, I can learn any kind of work and easily adjust to different kinds of peoples. and I can assure you whatever work you assign me I will give my 100% on that work and give you the desired output. Yes, I know the complexity of choosing the right person But I know that I’m one of the best choices for this job. I have good technical skills, communication skills, leadership qualities that became an asset for your company, and my skills and abilities match the job profile. Besides this, I’m flexible and always open to new technologies which are important qualities to own in this fast-developing industry.

Q18. Can you work under Pressure?

Ans:- Yes, I can, I think Pressure pushes a person to do more better Like when we have exams nearby we put our 100% on preparation without thinking much so the same thing applies to work also. I will take working under pressure as a challenge, to improve my skills and also give my best efforts to achieve company goals, It provides me a chance to push myself. It helps me to give my full potential.

Q19.What Motivates you to do this job?

Ans:- My desire to become a better version of myself motivates me to do this Job, This Job gives me the opportunity to learn and explores different kinds of things. I am a self-motivated person and believe that ‘self-motivation is an extremely important skill. Every morning, I wake up and say a simple statement loudly, I am a winner, and I am going to continue winning today. It helps me to motivate to do my job daily.

Q20.What are your strengths and weaknesses?

Ans:- My Strength is I am a Quick learner, Adaptable to any kind of environment and I am a collaborative person, I am excited to learn a new thing and so I have a pleasing personality so people can easily associate with me. I used to Spread a positive attitude based on my behavior.

My weakness is I can’t say no to anyone If he or she wants my help. My weakness is being too honest and I feel embarrassed when my work isn’t completed in stipulated time.

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